We developed the Youth Athlete programme as we wanted the help the struggling athletes of tomorrow. The principle of the programme is to support young, emerging sporting stars in many different sporting disciplines.
Currently the programme has 10 athletes with various sporting disciplines. These include rallying, swimming, skiing, athletics, snowboarding, tennis, boxing, and golf. If we can say that we were part of the next big sporting stars journey, we’ll be pleased to know that we helped create an athlete who can inspire people to invest in sport.